Market data · Sevier County
What Smoky Mountain rentals actually earn.
Market wide ADR, occupancy, RevPAR, and average stay value for Pigeon Forge, Gatlinburg, and Sevierville. These are county averages across every unit size and location, not the numbers for one property. The headline figures and the last three years are free to read below. A free account opens every month on record, custom date ranges, and an underwriting sandbox. Proof, not projections.
The numbers
Sevier County short-term rental performance, market wide
Market wide, not unit level. These are Sevier County averages across all unit sizes, locations, and quality levels. They are not the performance of any single property.
ADR
$271
Room revenue ÷ nights booked
Average nightly rate a booked night earned.
Occupancy
51%
Nights booked ÷ nights available
Share of available nights that sold.
RevPAR
$141
ADR × occupancy
Revenue per available night. The number to underwrite on.
Avg stay value
$1,210
ADR × nights per stay
What a typical booking is worth.
Last 12 settled months (Aug 2025 to Jul 2026). Same window the full explorer and the underwriting sandbox use.
Free preview
RevPAR by month, last three years
Revenue per available night. It blends nightly rate and occupancy, so it cannot be flattered by charging more and selling less.
Free account
See every month, every metric, and run your own numbers.
- Any date range you want, back to the first month on record
- Compare two metrics side by side, or overlay year on year
- The full month by month table
- Seasonality by year, so you can see winter softening
- Nights already on the books for the season ahead
- An underwriting sandbox that checks your assumptions against the county
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Source: Sevier County short-term rental data. This page pulls fresh figures every week, so the numbers you see are never more than seven days old. Last refreshed August 27, 2026. History covers completed months only. The months ahead show nights already booked, so those figures rise as the calendar fills and are not guarantees. Market wide averages across all unit sizes and locations in the county.
Market figures come from third-party short-term rental data for Sevier County and are provided as-is, without any warranty of accuracy or completeness. Past performance does not predict future results, and county-wide averages are not a projection for any specific property. Full disclaimer.
Straight talk
What this trend means if you are buying today
Revenue per available night in this county has come down five years running. Anyone selling you a Smoky Mountain rental on 2021 numbers is selling you a projection. Here is how I underwrite a deal in a market that is softening.
Underwrite at 52 percent, not 68
Use the occupancy the market is actually producing right now, in the current year, not the best year on record. If the deal only works at peak-era occupancy, it is not a deal.
Buy the spread, not the average
These are county-wide averages across every unit size and location. Top-quartile properties with a view, real amenities, and professional photos run well above this line. That gap is where the money is.
A soft market is when you buy well
More inventory and less competition from other buyers means you have leverage on price and terms. The risk is paying peak-market prices for trough-market revenue.
Demand has not disappeared. Nightly rate is holding, which means people are still paying to be here. The question is whether a specific property earns enough nights at that rate to cover what it costs you, and that is a question about one address, not about a county.
How to read it
- 01
The trend is down, and pretending otherwise costs money
RevPAR peaked in 2021 near $205 and sits around $140 in 2025. Purchase prices, insurance, property taxes, and management fees have not moved back with it, so underwrite on today's number, not the peak.
- 02
Watch occupancy, not just rate
Nightly rate has held in the $224 to $297 range across the data on record, while occupancy went from about 68 percent in 2021 to about 52 percent in 2025. Operators are defending price and trading nights, which is what added supply looks like when new builds chase the same weekends.
- 03
Summer pays, but fall and Christmas are close
June and July are the top earning months, and October and December are not far behind on the seasonality index. A property that only works in summer is a property that sits for half the year.
- 04
January and February decide who survives
Occupancy falls off hard in the first two months. Your reserve, not your peak, is what carries a property through the winter.
- 05
Rate went up faster than occupancy
Supply caught up in the boom years. Nightly rates have kept climbing, but the share of nights booked has been flatter, which is exactly why RevPAR is the number to watch instead of ADR.
- 06
Averages are not your property
A market average blends a tired two bedroom with a new build that has a view and a game room. Your ridge, your amenities, and your photos move you well above or well below this line.
Keep reading: Is a Smoky Mountain STR worth it · Cabin vs condo vs chalet · Run your real net
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